19Aug 2016

Author: Dennis S. Prahl | Practices: Trademarks, U.S. Litigation | Tags: Trademark, Trademark Trial and Appeal Board, Trademarks, TTAB, U.S. Litigation, USPTO

THE ZERO SUM GAME IN THE COLA WARS

In Royal Crown Company and Dr Pepper/Seven Up Inc v The Coca-Cola Company, Opposition 91178927, each party opposed the other’s trademark applications containing the term ZERO for soft drinks, sports drinks and energy drinks. Although Coca-Cola was...

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