+ Brand, Logo, Slogan, and Trademark Development and Protection
Perhaps more so than companies in other industries, financial and insurance companies struggle to develop distinctive brands. They are sometimes more accustomed to simple acronyms, names, slogans, and logo designs that may describe what they do but otherwise do not necessarily distinguish them from their competitors. As a result, they can overextend their legal budget in the trademark area both by more frequently requesting clearance searches that may only have limited utility for the less distinctive marks in which they are interested or by encountering conflicts with competitors and third parties that are more likely to adopt similar marks. While we are pleased to follow our clients’ instructions, some prefer to consider our preliminary advice on the relative cost and benefit of the service they are requesting and alternative options before we proceed. In this way, we can guide our clients to spend their legal budget more wisely on more protectable elements of the brands they wish to adopt.