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A Black Hole in the Distinctiveness Continuum for U.S. Trademark Applications

Marks that border the line that divides descriptive from generic often topple into a virtual “black hole” on the distinctiveness continuum. The owner of such a mark may be required to meet an indefinite threshold of proof to establish with the...

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Author: Matthew D. Asbell | Practices: | Tags: , , , , , , , , , , , , , , ,

SUMMARY OF THE U.S. TRADEMARK APPLICATION PROCESS

Obtaining a trademark registration in the United States is a process consisting of several phases and takes several months to several years, depending on various factors and issues raised. We highlight below the various stages of the application...

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