Author: Dennis S. Prahl | Practices: , | Tags: , , , , ,

THE ZERO SUM GAME IN THE COLA WARS

In Royal Crown Company and Dr Pepper/Seven Up Inc v The Coca-Cola Company, Opposition 91178927, each party opposed the other’s trademark applications containing the term ZERO for soft drinks, sports drinks and energy drinks. Although Coca-Cola was...

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Author: Matthew D. Asbell | Practices: | Tags: , , , , , , , , , , , , , , ,

SUMMARY OF THE U.S. TRADEMARK APPLICATION PROCESS

Obtaining a trademark registration in the United States is a process consisting of several phases and takes several months to several years, depending on various factors and issues raised. We highlight below the various stages of the application...

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