Trademark owners can take steps to minimize the chances of an audit or the impact of an audit on their own portfolios.
First, trademark owners should be sure to only file trademark applications that identify goods and services for which they actually use or intend to use the mark. Second, trademark owners should have document retention practices to preserve evidence of actual use of their mark in connection with covered goods and services during the life of the registration. Such practices may also be useful to preserve evidence of the bona fide intent to use a trademark for applications filed on the basis of intent to use, or for defense purposes in the event of a challenge to the validity of a registration. Because evidence of use before the USPTO must be current, trademark owners should be sure to update this evidence periodically, and consider providing updated evidence to their outside counsel.
Trademark owners may also wish to consider providing the USPTO with additional specimens of use during the initial filing of maintenance and renewal documents in order to proactively address the issues that would potentially be raised by an audit.
Finally, trademark owners should be sure to carefully review the identifications of goods and services in trademark registrations subject to maintenance filings and delete items for which use has either ceased or never commenced.