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Author: Matthew D. Asbell | Co-Author: | Practices: | Tags: , ,

CHEERIOS YELLOW BOX REJECTED FOR TRADEMARK REGISTRATION

In a precedential decision on August 22 2017, the Trademark Trial and Appeal Board (TTAB) in In re General Mills IP Holdings II, LLC (Serial 86757390) held that the applicant did not provide sufficient evidence to support the claim that its iconic...

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Author: Matthew D. Asbell | Co-Author: Danielle Weitzman | Practices: | Tags: , , ,

UNDER THE 2EA: TTAB HOLDS LITTLE MERMAID MERELY DESCRIPTIVE FOR DOLLS

In a precedential decision in In re United Trademark Holdings, Inc, Serial 86836082 (June 13 2017), the Trademark Trial and Appeal Board (TTAB) has held that LITTLE MERMAID used in connection with “dolls” in Class 28 is merely descriptive under...

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Author: Matthew D. Asbell | Co-Authors: Danielle Weitzman, | Practices: | Tags: , , , ,

IT STARTED WITH A MOUSE: TTAB REVERSES REFUSAL OF APPLICATION BY ME AND THE MOUSE TRAVEL

In a non-precedential decision in In re Me and the Mouse Travel LLC, Serial 76717725 (April 21 2017), the Trademark Trial and Appeal Board (TTAB) held that a mark combining the word ‘Mouse’ with the depiction of a narrow arm with a white-gloved...

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Author: Dennis S. Prahl | Practices: | Tags: , , ,

SPEEDY JUSTICE: TTAB REVERSES REFUSAL TO REGISTER CROSBY QUIC-TAG

In a non-precedential decision in In re The Crosby Group LLC, Serial 86780353 (April 17 2017), the Trademark Trial and Appeal Board (TTAB) held that there was no likelihood of confusion between the applicant’s CROSBY QUIC-TAG mark for, among other...

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Author: Kevin Thompson | Practices: , , , | Tags: , , , , , ,

A Multi-Layered Approach to Packaging Protection

The way in which a product looks or how it is packaged and sold can often be a driving force in the consumer’s purchasing decision. Yet, the intellectual property rights available for product designs and packaging are anything but straightforward...

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Author: Matthew D. Asbell | Practices: | Tags: , , ,

EVALUATING THE USPTO’s EFFORTS TO CLEAN UP THE U.S. TRADEMARK REGISTER

An ongoing issue for the United States Patent and Trademark Office (USPTO) has been the number of trademark registrations where registrants do not actually use or intend to use their marks on all of the goods and services covered by their...

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