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Home // Our People // Lanning G. Bryer

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Lanning G. Bryer

New York - Partner

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Phone: (212) 708-1870 | Fax: (212) 246-8959
Email: lbryer@ladas.com

Lanning G. Bryer is a Partner in the New York Office of Ladas & Parry and is Director of the firm’s Mergers, Acquisitions, and Licensing Group. Lanning’s career spans almost three decades of distinguished service at Ladas & Parry. His practice consists of counseling clients on complex IP commercial transactions; drafting and negotiating international and cross-border licensing, stock, asset purchase and sale transactions; counseling clients on the adoption, clearance, and use of trademarks; preparation and recordation worldwide of documentation relating to the transfer and licensing of patents, trademarks and copyrights – ensuring that they conform to local law and practice; performing due diligence of IP rights and agreements prior to, during, and post commercial transactions; foreign trademark and copyright prosecution; rendering of IP-related opinions in major acquisitions or finance transactions; drafting/negotiating agreements and opinions with respect to collateralization of intellectual property rights; serving as expert witness in foreign and domestic IP disputes; collaboration with economists and accountants on the preparation and use of IP valuations. Lanning and his practice group have counseled clients on numerous worldwide transactions associated with the sale, acquisition, licensing and collateralization of their intellectual property rights. Among such matters he has represented:

-PPG Industries in the stock acquisition of Whitford Worldwide Company and subsidiaries and affiliates and running IP due diligence and providing strategic counseling on and managing the worldwide transfer of acquired IP rights.

-PPG Industries in the negotiation and drafting of IP sections of the Sponsorship and Naming Rights Agreement with The Pittsburgh Penguin Group regarding PPG PAINTS ARENA.

-PPG Industries in the negotiating and drafting of the IP sections of the Sponsorship and Naming Rights Agreement with Carnegie Mellon regarding the PPG SCIENCE PAVILLION.

-Shiseido Corporation in the acquisition and transfer of IP rights from a number of entities including Bare Escentuals and Gurwitch Products.

-Stanley Black & Decker in strategic counseling and managing the worldwide transfers of the CRAFTSMAN acquired from Sears Holding Company.

-Stanley Black & Decker in strategic counseling and managing the transfers of worldwide patent and trademark portfolios acquired from Irwin Industrial Tool Company and its subsidiaries.

-Merck & Co. in managing the worldwide transfers of thousands of patents and the corporate reorganization of IP ownership related to the acquisition of Cubist Pharmaceuticals and its subsidiaries.

-PPG Industries in the negotiation and drafting of agreements related to the licensing in of trademark rights from Nautica, Inc. and the Frank Lloyd Wright Foundation.

-Merck & Co in managing the corporate reorganization of IP ownership and managing the worldwide transfer of thousands of patent assets resulting from the $40 billion dollar merger with Schering-Plough.

-Stanley Black & Decker Europe in strategic counseling regarding the transfer of all IP rights for certain tax benefits and managing the transfer of worldwide patent and trademark portfolios to a newly formed entity outside of Europe.

-PPG Industries in conducting due diligence, strategic counseling, drafting and negotiation and managing the worldwide transfer of IP rights related to the acquisition of the North American paint and coatings business from Akzo Nobel.

-Bridgestone Corporation in the strategic counseling and managing the acquisition and transfer of the FIRESTONE brand and restructuring of Bridgestone/Firestone, Inc. in a 1.3 billion dollar transaction.

-Albemarle Corporation in the strategic counseling and managing the acquisition of worldwide patent and trademark portfolios related to the catalyst business from Akzo Nobel N.V.

-PPG Industries in strategic counseling and managing the acquisition and transfer of worldwide patent and trademark portfolios from SigmaKalon in a 3 billion dollar transaction.

-Phillips Petroleum Company in strategic counseling and managing the acquisition of the worldwide Alaskan patent portfolio of Atlantic Richfield Company.

-F H Faulding in strategic counseling and managing the acquisition of the worldwide SEA & SKI trademark portfolio.

-RJR Reynolds in the population of IP assets in the data room for inspection by potential bidders, counseling on the sale of foreign trademark rights, negotiation and drafting of transactions documents with Japan Tobacco in a deal valued at $8 billion dollars.

-PPG Industries in strategic counseling, negotiation and drafting relating to the acquisition of worldwide patent and trademark portfolios related to the vehicle coatings business of Imperial Chemical Industries in a transaction valued at $684 million dollars.

-Merck & Co. in strategic counseling and managing the transfer of worldwide trademark rights arising from their joint venture arrangement with Rhone-Poulenc forming a new entity focusing on animal health products and poultry genetics businesses in a transaction valued at $500 million dollars.

-Pfizer, Inc. in strategic counseling and managing the acquisition of the worldwide patent portfolio related to the animal health business from SmithKline Beecham Corporation.

-Orion Pictures in the strategic counseling, negotiation and drafting of commercial documents related to the use of Orion’s trademark portfolio as collateral for commercial financing and lending transactions. This transaction occurred when business IP owners were only beginning to understand the process, possibility and advantages of financing and securing capital using their intellectual property portfolios as secured collateral.

-Chrysler Corporation in the negotiation, drafting of security commercial documents and perfection of entire patent portfolio with the US Treasury Department in connection with the 5 billion dollar loan by the US government.

-Revlon in the strategic counseling and managing the transfer of the MAX FACTOR trademark portfolio to Proctor & Gamble Company.

-General Electric Company in managing the transfer and acquisition of worldwide patent and trademark portfolios related to the plastics business from Borg-Warner valued at over $2 billion dollars.

-Thompson Consumer Electronics in strategic counseling and managing the worldwide licensing in and purchase of RCA brands associated with consumer electronics products.

In his administrative capacity at Ladas & Parry, Lanning currently serves as the firm’s Financial Partner engaged in full oversight of accounting, banking and audit activities and is the primary liaison with certified public accountants in U.S. and in Europe. A proud father of three, in his spare time Lanning enjoys tennis, hiking, performance and visual art, and traveling.

Education

Johns Hopkins University (B.A., 1980)
Hofstra University (J.D., 1983)

Practice Areas
  • Transactions
  • Trademarks
  • Copyrights
  • U.S. Litigation
  • Entertainment
  • Trade Secrets
  • Designs
  • Intellectual Property
Admissions

New York
U.S. District Court for the Southern District of New York
U.S. District Court for the Eastern District of New York

 

Key Industries
  • Chemical and paint products
  • Pharmaceuticals
  • Consumer and industrial products
  • Car and equipment rentals
  • Online merchandising
  • Publishing and other media
Associations & Organizations

American Bar Association (ABA)
International Trademark Association (INTA)
Licensing Executives Society (LES)

Co-editor, Worldwide Trademark Transfers

  • (Clark Boardman)

Co-editor, Intellectual Property Assets in Mergers and Acquisitions

  • (John Wiley M&A Series)

Co-editor, Intellectual Property in the Global Marketplace

  • (Volumes I & II) (John Wiley & Sons, Inc.)

Licensing Executive Society (LES) – Trademark Licensing Committee

  • Chairman (United States and Canada) and member
  • Committee on Law and Government, 1989-present

The Trademark Reporter

  • Editorial Board, International Trademark Association (INTA)

Co-Chairman of International Annual Review of Trademarks
The Task Force on Federal Right of Publicity, American Bar Association

  • 1998-present

Subcommittee On Worldwide Trademark Transfers, Trademark Licensing Committee

  • (INTA) 1988 -Present.

Valuation of Intellectual Property Assets Committee of The American Bar Association

Publications & Presentations

IP in business transactions: United States Overview, Thompson Reuters Practical Law website, July 2017
Presentation on IP Market Operations, China Trademark Festival in Haiku, China, October 2015
International Trademark Protection, INTA Online Trademark Publication, October 2015
Shared Branding: Associated Use of Trademarks and Trade Dress Though Shared Retail Space, The Trademark Reporter, Volume105, No. 3, May-June 2015
Recent IP Developments That Will Have a Significant Impact in 2014 and Beyond, Intellectual Property Law 2014, Top Lawyers on Trends and Key Strategies for the Upcoming Year, Aspatore Thought Leadership, Thompson Reuters/Aspatore, 2014
Drafting Effective IP Licensing Agreements: Avoiding Pitfalls and Meeting Challenges, Intellectual Property Licensing Strategies, 2012
Leading Lawyers on Analyzing Trends in IP Licensing and Drafting Effective Agreements (inside the Minds), Aspatore Books, April 2012
Intellectual Property Operations and Implementation in the 21st Century Corporation, John Wiley & Sons, Inc., November 2011
Intellectual Property Strategies for the 21st Century Corporation, John Wiley & Sons, Inc., May 2011
Combining Trademarks in a Jointly Owned IP Holding Company, The Trademark Reporter, Volume 98, No. 3, May-June 2008
Intellectual Property Assets in Mergers & Acquisitions, John Wiley & Sons, Inc., January 2002; supplemented annually

Return to 'Our People'
Recognition:
  • IP Stars –  TM Star 2024, Transactions Star 2024
  • IP Stars – Global IP Star 2018/19
  • IP Stars – United States & New York, 2014 – 2023, Managing Intellectual Property Magazine
  • World’s Leading Trademark Professionals (WTR1000):
    • 2024 Lanning Bryer is a leader in the brands transactional space, notching up decades of experience representing multinational corporations in billion-dollar acquisitions. His market-leading expertise in this sector sees him join the WTR 1000’s inaugural transactions and licensing ranking.
    • 2023 (is recognized for his “show-stopping, big-ticket transactions, including multi-billion dollar deals” and that “household names also call upon Bryer for portfolio management and strategic advice”.)
    • 2022 (is noted as being one who “adds an extra dimension to the practice courtesy of his mature IP commercialisation and transactions skillset.”)
    • 2021 (“taking charge of the transactional IP practice” and is a “class act who puts large corporates at a distinct advantage in negotiations.”)
    • 2020 (described as an “invaluable resource when it comes to the Ladas transactions practice which is evident due to accelerated M&A licensing and reorganization activity”)
    • 2019 (noted as a “M&A and licensing maven;” and has “exemplary drafting and negotiation skills.”)
    • 2018 (described for being: “especially skilled at all things transactional,” and is also noted as being: “excellent on due diligence and will often provide thorough pre-merger and post-merger guidance to ensure all the niceties have been taken care of.”)
  • New York SuperLawyer, 2006-2008, 2010-2011, 2013-2022
  • Lanning Bryer
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