On September 4, 2017, the British government released a detailed study that investigated the impact of social media on counterfeit trade. The report highlights the complexity of trying to quantify recent levels of counterfeiting in the U.K. It also presents an initial assessment of the scale, impact, and characteristics of infringements.
Although the full landscape of challenges brought by social media is not entirely outlined within this study, it’s clear that the challenges are a growing concern. As sophistication from counterfeiters continues to grow, consumers will be deceived even more through social media platforms.
Because the threat of counterfeiting through social media is so high, it is more important than ever to protect and monitor your IP through appropriate legal, business, and technological means, especially the social media, domain name and website content monitoring services offered by our affiliate, Principium Strategies.