As an intellectual property law firm, we understand the value of brand identity better than most people. We are therefore excited to introduce our new logo, website, and key messaging.
The new identity had to satisfy all that we stand for — innovation, expertise, and excellence — while reflecting our modern, practical, and forward-thinking approach.
Innovation is a major part of our tradition. Ladas & Parry has thrived throughout its over-100 year history in part because we have embraced change. We were at the forefront of globalization well before the word became popularized. We were leaders in international IP bar associations before they had other U.S.-based members. We were early adopters of computing technologies that have served our attorneys and our clients for decades. We were innovators in offering ancillary and business services, such as domain name registration and international trademark watch, that other law firms never considered or mastered. And we were one of the first law firms to establish a website when the worldwide web came into commercial existence.
Our brand embraces our approach of offering global IP expertise, business-minded practical advice, and cost-efficient perspectives. Our new, focused identity distinguishes Ladas & Parry as a leader in global IP and enhances our longstanding reputation for excellence.