Trademarks are an integral part of a company’s identity, and are also critical business assets that can represent significant commercial value and investment. Ladas & Parry’s award winning Trademark Group has successfully protected our clients’ brands in individual jurisdictions and worldwide for generations. In 2013, we filed over 2,500 trademark applications worldwide. We realize that in today’s shrinking world and ultra-competitive climate, trademark owners must maximize and coordinate the protection of these assets at home and abroad, and integrate them with actual business activities and plans.