Our People

Lanning G. Bryer


Phone: (212) 708-1870 | Fax: (212) 246-8959

Lanning G. Bryer is a Partner in the New York Office of Ladas & Parry and is Director of the firm’s Mergers, Acquisitions, and Licensing Group. Lanning’s career spans almost three decades of distinguished service at Ladas & Parry. His practice consists of counseling clients on complex IP commercial transactions; drafting and negotiating international and cross-border licensing, stock, asset purchase and sale transactions; counseling clients on the adoption, clearance, and use of trademarks; preparation and recordation worldwide of documentation relating to the transfer and licensing of patents, trademarks and copyrights – ensuring that they conform to local law and practice; performing due diligence of IP rights and agreements prior to, during, and post commercial transactions; foreign trademark and copyright prosecution; rendering of IP-related opinions in major acquisitions or finance transactions; drafting/negotiating agreements and opinions with respect to collateralization of intellectual property rights; serving as expert witness in foreign and domestic IP disputes; collaboration with economists and accountants on the preparation and use of IP valuations. Lanning and his practice group have counseled clients on numerous worldwide transactions associated with the sale, acquisition, licensing and collateralization of their intellectual property rights. Among such matters he has represented:

  • Merck & Co. – Assisted in re-organization of companies and patent assets resulting from acquisition of Cubist Pharmaceuticals and subsidiaries.
  • PPG Industries – Licensing in of trademarks from Nautica, Inc., and the Frank Lloyd Wright Foundation.
  • Stanley Black & Decker Europe – Assisted in re-organization of companies and patent and trademark assets.
  • Merck & Co. – Assisted in re-organization of companies and patent assets resulting from a number of acquisitions and mergers, the largest being the $40B merger with Schering-Plough
  • PPG Industries – Handled many complex worldwide acquisitions of thousands and thousands of patents and trademarks; extensive due diligence programs for target acquisitions; the largest transaction last year was acquiring the North American paint and coatings business from Akzo Nobel;  most recently conducted due diligence and acquisition of Hi-Temp Coatings and all related IP rights
  • Bridgestone Corporation in their acquisition of the FIRESTONE brand and simultaneous restructuring of Bridgestone/Firestone, Inc. in a deal valued $1.3 billion.
  • Albermarle Corporation in its acquisition of the patent and trademark portfolios related to the catalyst business from AKZO Nobel N.V.
  • Phillips Petroleum Company in its acquisition of the Atlantic Richfield Company Alaskan patent portfolio.
  • F H Faulding & Co. in its acquisition of the famous SEA & SKI brands.
  • RJR Reynolds Tobacco Company in the sale of their foreign trademark rights to Japan Tobacco in a transaction valued at $8 billion.
  • PPG Industries in its acquisition of the patents and trademarks related to the vehicle coatings business from Imperial Chemical Industries in a transaction valued at $684 million.
  • Merck & Co. in their joint venture with Rhone-Poulenc creating a new entity focusing on animal health products and poultry genetics businesses and the transfer of all trademark rights supporting the businesses in a transaction valued at $500 million.
  • Mallinkrodt, Inc. in a transaction valued at $405 million.
  • Pfizer, Inc. in its acquisition of the patent portfolio related to the animal health business from SmithKline Beecham Corporation.
  • Orion Pictures Corporation in a transaction in which Orion’s trademark rights served as collateral for financing and securing the loan. This convergence of intellectual property and commercial law took place during a period when businesses were only then beginning to realize the advantages of financing and securing capital through their intellectual property portfolios.
  • Revlon in its sale of the Max Factor Company and brand name to Procter & Gamble.
  • General Electric Company in their acquisition of the patent and trademark portfolios related to the plastics business from Borg-Warner valued over $2 billion.
  • Thomas Consumer Electronics in their worldwide licensing of the RCA brands for consumer electronics.
  • PPG Industries, Inc. in their acquisition of the patent and trademark portfolios related to the coatings and finishing division of Ameron International Corporation in a deal valued at $115 million.

In his administrative capacity at Ladas & Parry, Lanning currently serves as the firm’s Financial Partner engaged in full oversight of accounting, banking and audit activities and is the primary liaison with certified public accountants in U.S. and in Europe. A proud father of three, in his spare time Lanning enjoys tennis, hiking, performance and visual art, and traveling.


Johns Hopkins University (B.A., 1980)
Hofstra University (J.D., 1983)

Practice Areas
  • Transactions
  • Trademarks
  • Copyrights
  • U.S. Litigation
  • Entertainment
  • Trade Secrets
  • Designs
  • Intellectual Property

New York
U.S. District Court for the Southern District of New York
U.S. District Court for the Eastern District of New York


Key Industries
  • Chemical and paint products
  • Pharmaceuticals
  • Consumer and industrial products
  • Car and equipment rentals
  • Online merchandising
  • Publishing and other media
Associations & Organizations

American Bar Association (ABA)
International Trademark Association (INTA)
Licensing Executives Society (LES)

Co-editor, Worldwide Trademark Transfers

  • (Clark Boardman)

Co-editor, Intellectual Property Assets in Mergers and Acquisitions

  • (John Wiley M&A Series)

Co-editor, Intellectual Property in the Global Marketplace

Licensing Executive Society (LES) – Trademark Licensing Committee

  • Chairman (United States and Canada) and member
  • Committee on Law and Government, 1989-present

The Trademark Reporter

Co-Chairman of International Annual Review of Trademarks
The Task Force on Federal Right of Publicity, American Bar Association

  • 1998-present

Subcommittee On Worldwide Trademark Transfers, Trademark Licensing Committee

  • (INTA) 1988 -Present.

Valuation of Intellectual Property Assets Committee of The American Bar Association

Publications & Presentations

See Posts By Lanning G. Bryer

Presentation on IP Market Operations, China Trademark Festival in Haiku, China, October 2015
International Trademark Protection, INTA Online Trademark Publication, October 2015
Shared Branding: Associated Use of Trademarks and Trade Dress Though Shared Retail Space, The Trademark Reporter, Volume105, No. 3, May-June 2015
Recent IP Developments That Will Have a Significant Impact in 2014 and Beyond, Intellectual Property Law 2014, Top Lawyers on Trends and Key Strategies for the Upcoming Year, Aspatore Thought Leadership, Thompson Reuters/Aspatore, 2014
Drafting Effective IP Licensing Agreements: Avoiding Pitfalls and Meeting Challenges, Intellectual Property Licensing Strategies, 2012
Leading Lawyers on Analyzing Trends in IP Licensing and Drafting Effective Agreements (inside the Minds)Aspatore Books, April 2012
Intellectual Property Operations and Implementation in the 21st Century Corporation, John Wiley & Sons, Inc., November 2011
Intellectual Property Strategies for the 21st Century Corporation, John Wiley & Sons, Inc., May 2011
Combining Trademarks in a Jointly Owned IP Holding Company, The Trademark Reporter, Volume 98, No. 3, May-June 2008
Intellectual Property Assets in Mergers & Acquisitions, John Wiley & Sons, Inc., January 2002; supplemented annually