Dennis Prahl’s article entitled, “The Zero Sum Game in the Cola Wars,” cautions companies looking to market low or no-calorie soft drinks of the potential legal battles they could encounter should they decide to use the term ZERO in their trademarks.
The article, which was originally published in WTR Daily, part of World Trademark Review, on July 19, 2016, is about the case of Royal Crown Company and Dr Pepper/Seven Up Inc v The Coca-Cola Company, where each party opposed the other’s trademark applications containing the term ZERO for soft drinks, sports drinks and energy drinks.