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Author: Matthew D. Asbell | Category: | Tags: , ,

Acquired Distinctiveness of Trademarks in the United States

Business enterprises often prefer to adopt trademarks that describe the company’s goods or services because they require less of an investment to develop the brand and educate the target consumer. This is in contrast to trademark counsel’s...

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Authors: Matthew D. Asbell, | Category: , | Tags: , , , ,

European Community Trademark registration for patterns and three-dimensional marks requires Acquired Distinctiveness in Each Member State

Owners of pattern and three-dimensional marks should take note of the substantial burden of proving acquired distinctiveness of their marks through use throughout the European Union. On April 21, 2015, Louis Vuitton’s European Community trademark...

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