Matthew D. Asbell

Our People


Matthew D. Asbell


Phone: (212) 708-3463 | Fax: (212) 246-8959

Matthew Asbell is a partner in the New York office of Ladas & Parry.

He assists clients in clearing, obtaining, enforcing, and defending trademark rights in the United States and throughout the world.  He also provides advice on patents, copyrights, domain names, and other related areas.  With prior background in the entertainment industry, information technology, and medicine, he is comfortable working with a wide range of clients in diverse industries.  In addition, his certifications as a Social Media Strategist and software Master Instructor equip him to handle complex intellectual property matters arising in the Web 2.0 space.

Matthew frequently collaborates on and authors articles on intellectual property on subjects ranging from social media and domain names to licensing, branding, and information technology. He is an active speaker and lecturer and is a frequent moderator and panelist at ABA,  INTA, and other conferences. He has been an adjunct professor of law at Fordham University, The Benjamin N. Cardozo School of Law, and Columbia University.  Matthew co-produced a series of 5 informational videos for the American Bar Association that illustrate intellectual property rights in different settings.

Matthew received his B.S. in Psychology with a minor in Music Composition from Carnegie Mellon University and attended the Medical College of Pennsylvania, (now part of Drexel University).  He received his J.D. from the Benjamin N. Cardozo School of Law, where he was president of the Intellectual Property Law Society and Acquisitions Editor of the top-ranked Cardozo Arts and Entertainment Law Journal.  As an active alumnus, he serves on the Alumni Executive Committee, chairs the Alumni Intellectual Property Practice Group, and mentors numerous young attorneys and law students.

Prior to becoming a lawyer, he managed emerging singer-songwriters and recording artists, trained corporate employees of a pharmaceutical company to use software applications, and studied medicine.  Matthew’s passion for his work in intellectual property arises from a deep appreciation for creativity, whether in the form of invention, design, expression, or marketing.  He regularly applies his love of technology, language and culture.

Outside of work, Matthew, a native of Philadelphia, enjoys spending time with his wife, a Brazilian staff member of the United Nations, and their twin children. His interests range from music (including songwriting, piano, guitar, and percussion), cooking, SCUBA diving, and martial arts.


Carnegie Mellon University (B.S., 1993)
Medical College of Pennsylvania and Hahnemann University School of Medicine (1996-1998)
Benjamin N. Cardozo School of Law (J.D., 2007)
Certified Social Media Strategist, Social Media Magic University (2010)


New York
New Jersey
U.S. Patent and Trademark Office

Key Industries
  • Fashion
  • Software and mobile technology
  • Finance and insurance
Associations & Organizations

International Trademark Association (INTA)
American Bar Association (ABA), Section of Intellectual Property Law
American Bar Association, Section of Intellectual Property Law, Young Lawyer Fellow (2010-2013)
New York State Bar Association (NYSBA)
Intellectual Property Section New York County Lawyers Association (NYCLA)
New York Intellectual Property Lawyers Association (NYIPLA)
Association of the Bar of the City of New York

Publications & Presentations

See Posts By Matthew D. Asbell

Protecting Trademarks for Mobile Apps, Co-Authored with Cassidy Merriam, The NYIPLA Bulletin, April 2014

The Trademark Doctor is In: 4 Relatively Painless Ways to Protect Your Company’s Future and Increase Your Bottom Line in the Process, Corporate Livewire, September 2013

IP is All Around Us, series of 5 videos illustrating intellectual property rights in different business settings, August 2012

To Speak or Not: Social Media and the “Like” Button, Co-Authored with Mannu Harnal, New York County Lawyer, Vol. 7, No. 17, November 2012

Intellectual Property Operations & Implementation in the 21st Century Corporation,  Co-Authored with Lanning G. Bryer & Scott J. Lebson, John Wiley & Sons, Oct. 2011

Back to the Drawing Board: Contract, Copyright & Trademark Law, Co-Authored with Barbara Kolsun, ACC Docket (September 2011): Pp. 25-30, The Association of Corporate Counsel.

Intellectual Property Strategies for the 21st Century Corporation, Co-Authored with Lanning G. Bryer & Scott J. Lebson, John Wiley & Sons, Apr. 2011

Facts themselves invoke insurer’s duty to defend in Ninth Circuit, World Trademark Review, November 25, 2010 ???

A Tu Salud! A Primer on the Protection of Chilean Wine and Spirits Trademarks in the United States, in ESTUDIOS DE DERECHO Y PROPRIEDAD INTELECTUAL, Alessandri & Compañia Abogados, Editorial Juridica de Chile, 2009
Consejos para la Adquisición y Protección de Derechos Marcarios con un Presupuesto Limitado, Marcasur, November 26, 2009, available online

Tips on Acquisition and Enforcement of Trademark Rights on a Tight Budget,, May 14, 2009

A “Stunning Development”: Taser International Sues The Owners of the Second Life Virtual World, World Trademark Review, May 11, 2009

ECJ Rules on Website Contact Details of Businesses,, April 22, 2009

Combining Trademarks in a Jointly Owned IP Holding Company, The Trademark Reporter, 98 tmr 834 (2008)

Cardozo Arts and Entertainment Law Journal, Acquisitions Editor (2006-2007), Staff (2005-2006)

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  • International Advisory Experts Award, Trademarks (New York), 2016
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