+ Brand, Logo, and Trademark Development and Protection
Trademarks and brand identity are critical to a successful fashion brand. We advise clients on the availability and development of distinctive trademarks for fashion goods and services, including slogans, product lines, and packaging designs. Even where a company is not yet operating internationally, our global knowledge informs our advice to the client, allowing them to lay framework for future success. We secure, monitor, maintain, and enforce trademark rights throughout the world and, through Principium Strategies, our affiliated brand monitoring service and ICANN-accredited domain name registrar subsidiary, related domain names worldwide. Our knowledge of IP in the fashion industry allows us to identify and manage particular issues such as the use of a designer’s name as a trademark or reputational risks and high costs involved when a style name is infringing. The fast-paced turnaround of each new product line raises the stakes when it comes to securing and enforcing rights and our clients can rely on our deep experience to ensure that their legal affairs are handled as quickly as the shifting trends.